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What are the Top 5 Reasons Why Your Facebook Advertising Is Not Working

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Why Are My Facebook Ads Not Working

Facebook Advertising Not Working

What are the Top 5 reasons why my Facebook Advertising is not working…

  1. You are targeting or reaching the wrong audience…
  2. You are targeting or reaching the right people but at the wrong time in their buying cycle…
  3. Your marketing budget is to high or to low…
  4. Your bids are to high or to low…
  5. You are optimizing to the wrong action…

What are the next Top 5 reasons why my Facebook Advertising is not working…

  1. You are using the wrong advertising type for your goals…
  2. You are not experimenting enough to fine tune your ads…
  3. You are not using Facebook “Pixels” to track actions…
  4. Your product, service, brand is poorly viewed in the market place…
  5. Your website is not working properly…

Lets take a further look at why your Facebook Advertisements are Not Working…

You Are Targeting Or Reaching The Wrong Audience

Incorrect targeting is the number 1 reason why your Facebook Ads are not working. You must seek out your target market audience and direct your Facebook Advertisement at them. If you are targeting or reaching the wrong audience your Facebook Advertising campaign will be fundamentally flawed…

You Are Targeting Or Reaching The Right People But At The Wrong Time In Their Buying Cycle

Here then you are reaching the right target audience but at the wrong time in their buying cycle for example they have just discovered your website and are looking for information but you present them with an offer. It would have been better to have provided information (value) for the information seeker and to put them through a sales funnel (always)…

Your Marketing Budget Is To High Or To Low

If your marketing budget is to low Facebook will not be able to establish enough data from your small sample to optimize your campaign; and if your budget is to high you may burn through your cash pile without any results. Start small and gradually scale at 5% per week until you establish no results or diminishing returns for example ad blindness or target market to small…

Your Bids Are To High Or To Low

If your marketing bids are to low or to high; we recommend using Facebook auto bidding or you will either spend to much or get bad quality traffic ie the lowest bidder when you should be targeting ROI not cost…

You Are Optimizing For The Wrong Action

Make sure you are optimized for the right action whether that is for example “traffic” or “conversions”. By optimizing FB will optimize for that specific action so make sure you get it right for example you may think that you want conversions (sales) but optimizing for traffic may work better…

You Are Using The Wrong Advertising Type For Your Goals 

For example generally do not use video’s for conversions use them for views for sales (conversions) make it easy for the customer to click a link to your website…

You Are Not Experimenting Enough To Fine Tune Your Ads

You should be experimenting and fine tuning your FB Ads to get the best results,if your Facebook Ads are not working try something else for example a different ad type or different ad action…

You Are Not Using Facebook “Pixels” TTrack Actions

Always, use Facebook Pixels to track your data, what you measure improves…

Your Product, Service, Brand Is Poorly Viewed In The Market Place

If your Product, Service, Brand is poorly viewed in the market place Facebook is not at fault and you have major issues ahead of you…

Your Website Is Not Working Properly

For example slow loading, broken links will devastate your Facebook advertisement campaign…

So there we have it the TOP 10 reasons why your Facebook advertising campaigns do not work…

Hope this helps…

Lets talk soon…

 

Gary

Gary Williams

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