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On Page SEO Part 5

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On Page SEO Part 5 Search Engine Optimization Guide

On Page SEO

Welcome back…

In On Page SEO Part 1 we looked at “On-Page META Data Optimization” and On Page SEO Part 2 and 3 introduced “Content” SEO, while On Page SEO Part 4 looked at “Siloing”.

Here in On Page SEO Part 5 we are going to continue our look at “Schema markup”.

What Is Schema Markup

Schema markup is code (semantic vocabulary) that you put on your website to help the search engines return more informative results for users. If you have ever used rich snippets, then you will understand exactly what schema markup is all about.

Here is an example of a Schema code for a rating.

</p><p style=”text-align:center;”><span itemprop=”aggregateRating” itemscope itemtype=”http://schema.org/AggregateRating”> Rated <span itemprop=”ratingValue”><strong>5</strong></span><strong>/5</strong> based on <span itemprop=”reviewCount”>11</span> reviews</span></p>

Adding Schema markup to your HTML (Hyper Text Markup Language) improves the way your page is displayed in SERPs by enhancing the rich snippets that are displayed beneath the page title.

We have had tremendous results using Schema particularly with Local SEO and “Snack Pack” ranking for our client’s local businesses in their associated Google My Business.

Schema then is used to “mark-up” and highlight certain aspects of your data so that Google can easily understand what your page is about. In addition, Google is able to upgrade the user experience by building knowledge graphs and displaying review stars in the SERP results.

Schema is definitely a ranking factor and has been quoted by Google as having an influence on a page’s quality score. So why not implement it? Especially if you are involved in local SEO, where Schema has a strong impact on establishing locality rankings.

People often get intimidated by the complexity of Schema, when in fact, it is extremely easy to implement on any site.

Here is what you need to know.

  1. Go here: http://makeschema.com/
  2. Fill out the form
  3. Take the code that they give you and paste it into your WordPress footer.php file
  4. Save

and that is all there is to it.

The site http://makeschema.com/ schema generator will give you the basics of what you need to get the code up and running on your site.

In Part 6, we’ll be covering “Sundry Points” so why don’t you subscribe to ensure that you receive the information…

Hope this helps…

Lets talk soon…

 

Gary

Gary Williams

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